1 side of a 2 sided Kelloggs 1959 cereal display. The piece is about 2 feet wide. You wonder how this stuff survives somewhere forgotten for all these years. The guy I got it from last weekend said it was stashed under a bed. My friend bought a similar display from this guy a month ago that had a metallic rooster piece and a contest to win a 1959 impala automobile along with the bowl piece like this one.