The Kool Penguin was used on all kinds of advertising from billboards to comics and on the packs themselves. They made a few great die-cut counter displays back in the 50's with Mr. Kool. This one has the dapper bird out for a walk with a beautiful bunch of flowers in his wing. The ones I have seen have no other slogans just Mr Kool in different situations with the logo on his chest. I guess everyone knew who he was and just his presence was enough to sell the product These days any sort of character for smokes is a crime so this little birdie would be hanging with Joe the Camel at the retirement home. Have a great Day everyone.